Volcom markets is products through a amount of its own retail stores in the Us and internationally, as well as through specialty boardsports retailers and other chains. The company's products concentrate bold and creative styling, including works using elect team riders and artists focused on the boardsport industry.

Volcom's specialty denim jeans, for example, are a aggregate of vintage with contemporary cuts and a never-ending chain of new fits and bodies. Each one is handcrafted with the work on of the laid back rock and roll lifestyle of team riders and artists always dominant.

Its study and development is carried out at Volcom Pipehouse in Hawaii. With an unabridged proving ground, products incorporating such things as gore-tex materials, waterproof zippers and thermal applications are tested to the difficult conditions and standards in which boardsports participants compete.

In expanding to its major fashion lines, Volcom also markets a range of accessories including hats, wallets, socks, belts and bags. Volcom also now has a full line of girls sportswear, sandals and accessories to complement its girls swimwear fashions.

The business has 2 further and cut off divisions. Volcom Entertainment sells music under its own label, while Veeco Productions makes films. Both of these businesses are focused on products connected to the boardsport industry and complement Volcom's sports fashion products.

In competition with the likes of Nike, Quicksilver and Billabong, Volcom has been and continues to be a resounding success from its humble beginnings 20 years ago.